How ParentLead Turns Anonymous Interest Into a Known Prospective Family
Give privately researching families an easy, no-pressure way to connect with a current parent. ParentLead handles the matching and introductions, while admissions gains visibility into families who might otherwise leave without ever inquiring.
The Questions Families Really Want to Ask
A current parent can share firsthand perspectives on school culture, academics, and belonging.
Illustrative conversation
Invite Researching Families
Add a simple ParentLead invitation to your website, email, social media, or other enrollment marketing. It gives families who are not ready for a traditional inquiry form an easier first step: a no-pressure text conversation with a current parent.
ParentLead Makes the Match
The prospective parent provides a few basics, including the child’s grade. ParentLead contacts an available school-selected current parent and makes the introduction automatically.
The Conversation Happens by Text
The prospective family and current parent have a casual text conversation about the questions that matter to the family. There is no meeting to schedule and no new app for either parent to learn.
Admissions Gains Visibility
The family is no longer anonymous. Admissions can follow the conversation in real time, see the questions influencing the family, receive the transcript, and engage when appropriate.
Your School Controls Who Participates
Admissions selects who can participate, retains visibility into conversations, can join when appropriate, and has access to transcripts and reporting.
Start Small. Launch Quickly.
Start with one current parent. Add the ParentLead invitation to your site. Setup can be completed in under 30 minutes, with only a few minutes of weekly staff attention.
See How Many More Prospective Families ParentLead Can Identify.
Run it free for 90 days and decide using your own results.
Start Your Free 90-Day Test →