Nothing builds enrollment confidence faster than a conversation with a current parent. ParentLead makes those conversations happen early in the enrollment journey—right from your website.
Why do admissions pages attract so many more visitors than inquiries? Because interest gets families to your website, but confidence gets them to take the next step. ParentLead builds that confidence through parent-to-parent connections—early in the enrollment journey and right from your website.
When prospective families hear directly from current parents, they gain the reassurance and perspective needed to move forward with confidence.
The most trusted voice in your enrollment process isn't your marketing—it’s your parents. ParentLead gives prospective families an easy, low-pressure way to connect with current parents you choose and approve.
Admissions maintains complete visibility while investing very little staff time. Parent conversations happen naturally, with your team involved whenever needed.
Simple for admissions to launch and manage.
Every school has current parents who love to promote the school. Ask one to participate in your free pilot. They self-join in under two minutes. It's not an app! Add more ambassadors as you see it working. We provide each with an explainer video and sample questions they might get asked.
Add our banner invitation to your website. It requires zero source code modifications or backend IT involvement. The banner acts as the primary parent-to-parent invitation. Add it to your homepage, enrollment pages, in emails, or use it in social media ads. Prospective families see it, opt in, and start talking.
The system runs automatically: Prospective parents see the banner and opt in, we match parents and launch a group chat. Admissions is added to monitor and answer questions if needed. They can review weekly email reports and any text transcripts. ParentLead takes almost no staff time.
ParentLead is built for enrollment teams who seek results but are constrained by headcount and time. Here's what your admissions office gets from day one.
Name, contact info, grade of interest, and conversation history — automatically logged every time a prospective parent engages.
Review any thread at any time from your dashboard. No surprises. Know exactly what was said before you follow up.
Add, approve, pause, or remove parent volunteers easily. Set monthly conversation limits for your ambassadors. Start with just one ambassador and grow from there.
Let parents talk, but jump in anytime you'd like. You'll always have access to downloadable transcripts of every conversation.
We provide multiple banner styles and can ensure each banner matches your school's colors.
We email you reports showing all activity in an easy-to-read PDF format so you don't have to log in.
We've set up a test school for you to try it.
Step 1
Try it now: Grab your phone and text the phrase "Hello Brookstone" to 888-293-3393. Example banner:
Step 2
Everyone engages naturally. Admissions can jump in or let parents text with each other.
Try it free, but pilots are limited. Reserve now to hold your pilot.
Reserve My School's Free Pilot →Data routing frameworks are explicitly structured to protect student privacy and preserve institutional record integrity under federal guidelines. Fully verified and pre-registered under federal texting compliance laws.
Personal phone numbers are completely masked for both the prospective families and your parent ambassadors. Data remains property of the school at all times. No marketing to parents ever.
Complete control. Admissions decides whether to participate in conversations, receive transcripts, or let parent ambassadors lead independently. Setup takes less than an hour, ongoing management takes less than 5 minutes a week, and you can pause or stop the program at any time by removing the website banner.
See FAQs →You approve every parent ambassador. Start with just one and see how it works. You can join every text conversation, monitor messages in real time, and review transcripts at any time. We provide training guidelines to ensure your ambassadors represent your school accurately and on-brand.
Read all FAQs →Free for 90 days — no credit card, no contract. If you continue after that, annual pricing is based on school size: Under 400 students: $1,900/yr; 400–900: $2,400/yr; over 900: $4,200/yr. For most schools, enrolling a single additional family more than covers the annual cost.
Ask us anything else →You'll see more prospective parents engaging—usually right away. Your dashboard will track every opt in, every ambassador match, every conversation, and every lead generated. After 90 days you'll have a clear picture: how many more families engaged, what they asked, and how many moved further in your enrollment funnel.
Reserve your pilot today →Try it free, but pilots are limited. Reserve now.
Reserve My School's Free Pilot →Prefer to learn more first? Join a webinar or schedule a 30-min call.