Terms of Service

Effective Date: August 1, 2026  |  Last Updated: May 2026

These Terms of Service ("Terms") govern your access to and use of the ParentLead platform and services (the "Service") provided by K12 Assist LLC ("Company," "we," "our," or "us"). By accessing or using the Service — whether as a school administrator, current parent volunteer, or prospective parent — you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Description of Service

ParentLead is a parent-to-parent enrollment connection platform designed for use by private, parochial, and charter K–12 schools. The Service enables schools to connect prospective families with current parent volunteers via SMS text messaging. The Company acts as a facilitator only; conversations occur between parents and are not controlled, authored, or guaranteed by the Company.

2. Eligibility

The Service is intended for use by K–12 school administrators, enrollment officers, and authorized parent participants. By registering, you represent that (a) you are at least 18 years of age; (b) you have authority to bind your school or organization to these Terms if registering on behalf of an institution; and (c) your use of the Service will comply with all applicable laws and regulations.

3. Account Registration

Schools must complete our registration process to access the Service. You agree to provide accurate, current, and complete information and to keep your account information updated. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. Notify us immediately at [email protected] if you suspect unauthorized use of your account.

4. Text Messaging and TCPA Compliance

ParentLead uses SMS text messaging to facilitate parent connections. By using the Service:

• Prospective parents voluntarily initiate contact by texting a keyword to our designated number, constituting express written consent to receive text messages related to the school's enrollment program.
• Current parent volunteers provide express written consent before being added to the platform and agree to receive connection notifications via text.
• All participants may opt out at any time by replying STOP to any message. After opting out, no further messages will be sent except a single confirmation of the opt-out.
• Standard carrier message and data rates may apply. The Company is not responsible for charges imposed by a participant's mobile carrier.
• Schools are responsible for ensuring that their parent volunteer lists contain only individuals who have provided affirmative opt-in consent.

The Service is designed to comply with the Telephone Consumer Protection Act (TCPA) and all applicable FCC regulations. Schools agree not to use the Service in any manner that would violate these laws.

5. School Responsibilities

Schools using the Service agree to: (a) obtain proper consent from all parent volunteers before adding them to the platform; (b) ensure that the Service is used only for lawful enrollment-related communications; (c) not upload, transmit, or display content that is defamatory, harassing, unlawful, or otherwise objectionable; (d) comply with all applicable federal and state laws, including FERPA, TCPA, and applicable state privacy laws; and (e) promptly remove any parent volunteer from the platform upon their request.

6. Free Trial Terms

Schools enrolling in the free 90-day trial program agree that: (a) the trial is offered at no charge for a period of ninety (90) days from the program start date; (b) the Company reserves the right to modify or discontinue the trial program at any time with reasonable notice; (c) at the conclusion of the trial, continued use of the Service requires execution of a paid subscription agreement; and (d) the Company is not liable for any damages arising from the trial program or its discontinuation.

7. Intellectual Property

All content, branding, software, and materials associated with the ParentLead Service are owned by or licensed to K12 Assist LLC and are protected by applicable intellectual property laws. You may not reproduce, distribute, modify, or create derivative works of any portion of the Service without prior written consent from the Company. You retain ownership of any content you submit through the Service but grant the Company a limited license to use such content solely to operate the Service.

8. Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. THE COMPANY DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. THE COMPANY MAKES NO REPRESENTATIONS REGARDING THE ACCURACY OR COMPLETENESS OF ANY CONTENT PROVIDED THROUGH THE SERVICE BY PARENT PARTICIPANTS.

9. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, K12 ASSIST LLC, ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES — INCLUDING LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES — ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE COMPANY'S TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING UNDER THESE TERMS SHALL NOT EXCEED THE AMOUNT PAID BY YOU TO THE COMPANY IN THE THREE (3) MONTHS PRECEDING THE CLAIM.

10. Indemnification

You agree to indemnify, defend, and hold harmless K12 Assist LLC and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with: (a) your access to or use of the Service; (b) your violation of these Terms; (c) your violation of any third-party rights; or (d) any content you submit through the Service.

11. Dispute Resolution and Binding Arbitration

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.

Any dispute, controversy, or claim arising out of or relating to these Terms or the Service — including their formation, interpretation, breach, or termination — shall be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules.

• Seat of Arbitration: Naples, Florida, USA
• Language: English
• Arbitrator: A single arbitrator selected in accordance with AAA rules
• Judgment: Judgment on the award may be entered in any court of competent jurisdiction

You and the Company agree that any arbitration shall be conducted on an individual basis and not as a class action, collective action, or representative proceeding. You waive any right to participate in a class action lawsuit or class-wide arbitration.

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in a court of competent jurisdiction in Collier County, Florida, to prevent irreparable harm pending arbitration.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law principles. To the extent any dispute is not subject to arbitration, you consent to the exclusive jurisdiction of the state and federal courts located in Collier County, Florida.

13. Modifications to the Service and Terms

The Company reserves the right to modify these Terms at any time. We will provide notice of material changes by updating the "Last Updated" date at the top of this page and, where appropriate, by sending an email to the address associated with your account. Your continued use of the Service after such notice constitutes your acceptance of the revised Terms.

14. Termination

Either party may terminate access to the Service at any time. The Company may suspend or terminate your access for violation of these Terms, at its sole discretion, without liability. Upon termination, your right to use the Service will immediately cease. Sections 7, 8, 9, 10, 11, and 12 of these Terms shall survive termination.

15. Miscellaneous

These Terms constitute the entire agreement between you and K12 Assist LLC with respect to the Service and supersede all prior agreements. If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect. The failure of the Company to enforce any right or provision shall not constitute a waiver of such right or provision.

16. Contact

For questions about these Terms, please contact us:

K12 Assist LLC
Immokalee, FL
Email: [email protected]